Payment Range
50% negotiatedRange of payments reported by creators
Rs 8KRs 2.0L
Average payment: Rs 54K
Payment by Follower Tier
How Nykaa pays across audience sizes
Payment by Content Type
Average rates for different content formats
What Creators Say
Anonymous reviews from creators who worked with Nykaa
Rs 10K|shorts on youtubeWould repeat
“Quick Nykaa haul short.”
90K followersbeautyPaid within 30d
Rs 18K|reel on instagramWould repeat
“Good brand, payment was late but they communicated about it.”
72K followersbeautyPaid within 50d
Rs 8K|story on instagramWould repeat
“Simple story post, easy collaboration.”
60K followersfashionPaid within 35d
Rs 2.0L|video on youtubeWouldn't repeat
“Good pay but too many revision rounds.”
800K followersbeautyNegotiated up from Rs 1.2LPaid within 90d
Rs 60K|reel on instagramWould repeat
“High-quality collaboration, detailed brief.”
280K followersbeautyNegotiated up from Rs 35KPaid within 40d
Rs 30K|reel on instagramWould repeat
“Great brand but slightly slow on payments.”
120K followersbeautyNegotiated up from Rs 18KPaid within 45d
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